Corporate to Solo Notes
Notes on leaving corporate, positioning, and what actually happens when someone senior starts selling what they know.
Building the practice
Most solo practices are a shelf, not a ladder
Design the most expensive offer first, then work backward. Why building a practice from the cheap end up is the wrong order, and what to build instead.
Still in the job
Will anyone pay me for what I already know?
A salary is a position in a structure, not a measurement of you. What actually decides whether anyone will pay for what you already know.