Where on earth to start, and how AI can help. Masterclass, 3 November. Register

What I actually pay to run this

Every price on this page is what left my account, in Swiss francs, net of VAT. Not a list price from somebody's website. Some of it will be wrong for you. You should still see a real number before you decide anything.

What you actually need is much less than this

If you are doing the Studio or The Rig, this is the floor. Everything else on this page is mine, accumulated over a year, and most of it you should not buy yet.

WhatWhat it does
ClaudeThe workforce runs here. Free to start, Pro recommended
NotionThe brain. Clients, sessions, decisions, money
A mailing toolYour list. A free tier does the job at the start
A meetings tool1:1 calls. A free tier does the job at the start

All of this can be free to start. Add the rest when something actually needs it, and not before.

My whole stack

WhatWhat I use it forCHF a month
Claude MaxThe AI workforce, and everything built in Claude Code86
KondoLinkedIn inbox. Triage and follow-up, it sends nothing28
n8nEvery automation behind the practice24
NotionThe brain. Clients, sessions, decisions, money22
DescriptVideo editing20
CanvaEverything visual16
Wispr FlowDictation. Most of what I write starts spoken15
AuthoredUpLinkedIn drafting and post analytics13
GranolaMeeting notes and transcripts12
CalendlyBooking10
MeetnMeeting Rooms & Webinars13
BrevoEmail and the newsletter17

About CHF 276 a month, net of VAT, at August 2026 rates. Currencies move, so the francs move with them.

Stripe takes a percentage of what I am paid rather than a monthly fee. Hostinger holds the domains and the email, billed yearly rather than monthly.

When this was last true

August 2026. I update it three times a year, before each cohort starts, because a page like this is worthless the moment it is out of date and there is no way for you to tell from the outside.

I take no commission on anything listed here. If that ever changes, it will say so on this page, next to the thing it applies to.