Where on earth to start, and how AI can help. Masterclass, 3 November. Register

How to build a client system?

You know what you sell. The part that is not happening is the selling, and no amount of refining the offer fixes that.

  • You dread selling, or you do it without enjoying it.
  • You need your first few clients, and the work is not finding you on its own.
  • Building the business and doing the work are competing for the same hours.
Lisa Mayer

67% of the people who have filled in my diagnostic said they either dread selling or do it without enjoying it. That is the largest single pattern in the whole set, and it is why people with twenty years behind them have no pipeline. So this is built on the version of selling I actually run. No cold outreach. I never message a stranger. I comment, people arrive at the profile, and I message the ones who already came.

Two steps to a tested answer. Start free.

1

Free · ninety minutes, live

Where on earth to start when becoming a solopreneur, and where AI actually helps

Tuesday 3 November, 12:00. The order things go in, which is what nobody tells you, and the part AI genuinely changes. You leave with one thing to test, and what you are doing this week to test it.

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2

Paid · twelve weeks

The 12-Week Studio

Corporate to Solo in twelve weeks. One offer, one funnel, one AI workforce. A full client acquisition system. You leave with one offer, the funnel that fills it and the workforce running behind it, built on your own practice rather than on an example.

  • When. Begins Tuesday 12 January 2027. Tuesdays 12:00 to 13:30 Zürich, every week. If you cannot make one, the recording counts.
  • Time. Plan for the weekly 90-minute session plus 2 to 3 hours of your own time.
  • Visibility. You will be commenting in your own name from week one, and posting once your positioning is locked in. Nothing in the twelve weeks replaces that, and I will not pretend otherwise.
  • Support. Twelve weeks of guided implementation. After that you can add Quarterly Support: office hours, community access and a 30-minute check-in each quarter. We do not guarantee clients or income.

See the 12-Week Studio

Not this page. You cannot yet say what you sell, and to whom. Start with what can I sell? A funnel needs something at the end of it. You are not willing to be visible under your own name. The method runs on commenting and posting, and nothing here replaces that. You are selling into large corporate procurement. I teach the model I run, which is selling to individuals and small business owners you can get into a room.

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