What can I sell?
You have twenty years of doing something well and no way of turning it into a sentence somebody would pay for. Choosing is the hard part, because a wrong choice costs a year you cannot get back.
- Too many ideas, and no idea which one to start with.
- Your job title has become who you are, and the job has stopped being interesting.
- You are the main earner, so a wrong choice costs more than time.
67% of the people who filled in my free diagnostic could not name what they would sell. Of those who had a rough idea, not one had tested it on somebody who might pay. Thinking is free and asking is not, which is why the rough idea sits there for months.
Three steps to a tested answer. Start free.
Free · ten minutes
What would people pay me for?
Answer the questions, including the one about what you will never do again, and you get back named directions in words that could sit on an invoice. Not a personality type and not a sector. The actual service.
Paid · three weeks
What should I sell?
Three sessions, one a week. You find the idea, test it with people who might pay for it, and lock in who it is for.
- In a groupNinety minutes, four to twelve people, Thursdays at 12:00 Zürich.
- One to oneSixty minutes, booked around your diary.
Have a rough idea you have never said out loud to somebody who might pay for it? Then you are in the same place as somebody with no idea at all.
The difference is three conversations, and they are with people who already know you. You never message a stranger.
Sometimes those conversations say not this, or not yet. That is a result too, and a much cheaper one to find in three weeks than after a year of building the wrong thing.
Still deciding? Come to the free masterclass. Where on earth to start when becoming a solopreneur, and where AI actually helps. Tuesday 3 November, 12:00, ninety minutes live. You leave with one thing to test, and what you are doing this week to test it.
Not this page. You already have your idea, but you are not sure how to sell it. That is how to build a client system? You want your next role rather than your own practice. I spent many years helping people position for that, so see The Next Move. You want the AI workforce first. A workforce cannot run a practice you have not decided.