Corporate to Solo Notes
Notes on leaving corporate, positioning, and what actually happens when someone senior starts selling what they know.
Corporate to Solo
AI does not decide who stays. The same thing always did.
The redundancy conversations happening this year get blamed on AI, but the logic underneath them never changed.
Corporate to Solo
What I miss about the office
One thing surprised me when I put the list of what I miss next to the list of what I do not.
Building the practice
It was never skill. It was the queue.
The real constraint was never skill. It was access to the people who had it, and a website built without a developer is the proof.
Building the practice
Most solo practices are a shelf, not a ladder
Design the most expensive offer first, then work backward. Why building a practice from the cheap end up is the wrong order, and what to build instead.