What I do, and what it costs

20 days · 2 to 27 November 2026 · email · 15 minutes a day

You play to the empty room before anybody has paid to hear you. Twenty days to find out whether there is a practice in what you know, before you spend real money building one.

• Week 1 what you actually know, recovered from your own history rather than your CV
• Week 2 whether it exists outside your building. The hard week, and the one that decides it
• Week 3 what it would cost you, named flatly
• Week 4 say it out loud to five people who have the problem

You finish with one page on yourself and a verdict. It is built to be able to tell you no, and some people should hear that for CHF 200 rather than find out in month seven.

Fifteen minutes a day, by email, and no session you have to be free for.

60 minutes · written observations after · available now

One decision you cannot afford to get wrong. An offer on the table, a package to weigh, or whether the thing you keep describing at dinner parties is a business or an expensive hobby.

I will tell you which. That is what the hour is for. You get a written read afterwards, so you are not reconstructing it from memory a fortnight later.

Four weeks · one to one

Four weeks, one to one, with work between every session, focused on whatever is actually in your way. Most people start with positioning, done properly and quickly, for somebody who is not going to wait for a cohort and knows it.

You finish able to say what you do, who for and what it costs, in one sentence, having said it to real people and heard what came back. CHF 500 of it credits into the Studio if you go on.

Self-paced · twelve weeks · opens soon

Building your AI-enabled solo practice. On your own.

Credited in full against a seat in the 12-Week Studio if you go on to it, so buying it first costs you nothing.

Six fortnightly sessions over twelve weeks · Thursdays 13:00 to 15:00 CET · twelve seats, runs with at least four · from late April 2027

Hour one is an agent. Hour two is the plumbing. Every session is one job seen from both sides: what happens when somebody books, when somebody pays, when a session ends.

It does not hand you a set of finished flows. It teaches you the standard underneath them: configuration read from one place, every outcome logged, and an error handler that tells you before a client does. Then you build the ones your practice actually needs.

And you can fix them when they break. That is the whole point, and it is the part somebody else's install cannot give you.

Two hours · before the Rig starts · only if you need it

Most people arriving at the Rig from the Studio already have an AI workforce. If you are coming in cold, this gets you to the same floor: what an agent is, what a skill is, where the knowledge lives, and your Chief of Staff installed and running by the end of it.

If you would rather do it alone, the six-hour course below covers the same ground at your own pace for CHF 295.

One to one · rolling · done for you

Your operations built for you, then handed over. The flows that stop a solo practice capping out: a payment that files itself, a booking that creates its own session record and prep brief, a session that files its own summary.

You never give me a password. You create the accounts and you stay the owner and the billing holder. Everything runs on keys that are scoped to one job and revocable without touching your login, and at handover you rotate anything I have touched and I tell you exactly which ones those are.

Every practice is different, so it is scoped on a call before it is priced. Starting from CHF 4,000, because somebody with clean data in a Notion they already use is not the same job as somebody with four years of client records in email.

Self-paced · six hours · yours to keep · done alone

A self-paced build rather than a course about AI: something working at the end of every hour. Included in full with a Studio seat.