One to one · four weeks
The Solo Track
Four weeks on the one thing that is actually blocking your practice. You pick it before we start, and you finish holding it, written down and tested on real people.
Length
Four weeks
Shape
One to one
Starts
When you do
Price
CHF 2,950
You can run the thing. You cannot say it.
I ran the technology reward cycle for a function of 24,000 people. Bonus decisions, calibration, the structure work while two banks were being integrated. I could describe that operation to anybody, in detail, without notes.
Then I left, and somebody asked me what I did, and I could not answer in a way that let them do anything about it. I said something accurate and shapeless, and watched the conversation move on.
Twenty years of being the person who could explain anything, and the hard sentence turned out to be the one about myself.
It is the same for pricing. And for who to approach first. And for how the work gets done once there is more of it than there are hours in your week. Every one of them is small, specific and entirely solvable.
And every one of them will sit there for eight months, because there is no deadline on it, nobody is chasing you, and it feels like the kind of thing that resolves itself once you have done a bit more of the work.
It does not resolve itself. It gets deferred, and everything downstream gets built on the vagueness. That is the actual cost, and you only see it later, in the pricing you cannot defend and the introductions that go nowhere.
Step one, before anything starts
Pick the one that is actually in the way
Chosen at the start rather than discovered in week one. Each one has a written outcome, so at the end you either have it or you do not. That is deliberate, and it is the reason this can be sold on something checkable.
Focus · Positioning
What you do, in one sentence
You leave able to say what you do, who it is for and what it costs, in one sentence, having said it out loud to real people and logged what came back rather than what you said.
Focus · Pricing and packaging
A number that survives being pushed on
You leave able to state your prices and what sits inside each one, with the arithmetic written down, so the number holds the first time somebody questions it.
Focus · First clients
Twenty names and the opening line
You leave with twenty named people worth approaching, the opening you will use with each, and the first five already sent.
Focus · The delivery model
Work that is not all your hours
You leave able to describe how the work gets done without every hour of it being yours, which is what decides whether this becomes a practice or a job with worse holidays.
One, not two. Two focuses in four weeks produces two half-finished things. If the honest answer is that you need all of it, this is the wrong thing to buy and I will say so.
How four weeks runs
The weeks are the frame. The work between them is the product.
A week apart, deliberately. Close enough that it keeps moving, far enough that the thing you are testing has time to come back at you from the real world.
Week one
What is actually true now
Not what you hope, and not the version on your website. What you can currently evidence, and where the chosen focus is genuinely stuck.
Week two
The work itself
Building the actual thing. The sentence, the prices, the list, the model. First version, on paper, imperfect and specific.
Week three
Tested on real people
It goes out into the world before it is comfortable. You bring back what came back, not what you said. This is the week most of the value is in.
Week four
The verdict, written
What held, what did not, and what you are taking forward. Written down by me, so it exists after the four weeks are over.
The reason it is four weeks and not two. Week three asks you to put something in front of real senior people and wait. Getting three of them to respond properly inside seven days is optimistic, and a compressed version of this arrives at the important week with nothing tested. The extra fortnight is not padding. It is what makes week three real.
The part nobody else does
You do not go away with a video library. You go away with something that works.
Most four-week programmes hand you recorded modules and hope. Between the weeks here, you get working AI agents, installed on your own material, built for the focus you chose.
On Positioning that is two of them. The Analyst goes at your market and tells you what is actually being said in it. The Colleague builds the map of what a buyer would choose instead of you, which is the thing almost nobody writes down and everybody is competing against.
- They run on your material, not on a generic template, which is why the output is usable rather than illustrative.
- They are yours to keep. When the four weeks end they carry on working.
- They are why the between-week work is possible at all. Doing that analysis by hand is a week of your life. This makes it an evening.
This is the Studio's opening, run one to one. The twelve-week cohort works the same way: a rhythm, and real work between every part of it. If you have wondered whether that way of working suits you, this is the honest way to find out without committing twelve weeks to it.
What you have at the end of it
- The artefact of your chosen focus, in writing. The sentence, the price list, the twenty names, or the model. An actual document, not a memory of a good conversation.
- Real reactions to it, logged. From outside your own head, which is the only place the answer was ever going to come from.
- The agents, installed and working. Yours after this ends.
- A written verdict from me. What held, what did not, and what I would do next if it were mine.
When this is the wrong thing to buy
I would rather say so before you pay than three weeks in.
You are not sure there is a business here at all
This assumes you have the thing and cannot do one specific part of it. If the real question is whether any of it works, four weeks on pricing would be four weeks on the wrong problem. Soundcheck is CHF 200 and is built to answer exactly that, including when the answer is no.
You want the whole practice built
This settles one thing well. If you want the operations behind the practice built and automated, that is The Install, and it is a different job: the Install is the tooling, this is the thing the tooling serves. People do want both, usually in that order.
You want somebody alongside you for months
This ends with an artefact and then it ends. It is not maintenance and it is not a retainer. If what you want is somebody in your corner continuously, say so and I will point you at the right thing instead.
You are still in the job full time
This one is fine, actually. Four weeks, one to one, scheduled around you. It is the twelve-week cohort that cannot be done from inside a corporate diary, not this.
The Solo Track
CHF 2,950
Four weeks, one to one, one focus. Rolling, so it starts when you do.
Take this first and CHF 500 comes off a Studio seat if you go on to the twelve weeks. Not a discount scheme, just the sensible thing given you will have done part of the work already.
Buy the Solo Track · CHF 2,950
Not sure which of the four is in the way, or whether this is the right one? Book a thirty-minute call, or email me with Solo Track in the subject and tell me in a line or two where you are stuck. If I think you have picked the wrong one, or that you want Soundcheck instead, I will tell you before you pay anything.