Self-paced course · CHF 395 · opening soon

Inside the Promotion

How the decision to promote you actually gets made, who is in the room when it happens, and what to do in the months before it rather than in the weeks after.

The meeting does not open with your name

It opens with a number.

The pool is sized before a single person is discussed. Somebody says how many promotions there are this cycle, and only then does anyone start talking about who. By the time your name comes up, the shape of the answer already exists.

The second thing nobody tells you is what you are being compared against. Not the criteria. The criteria are the language the conversation is conducted in. You are being ranked against the other people in the set, and the set was drawn up by somebody else.

Which makes your delivery the entry ticket. It gets you into the comparison and no further.

That is the part that catches senior people out, and it catches the strongest performers hardest. They have spent three years being told their delivery is excellent, and it is, and it is also the thing everybody else in the pool has. Being undeniable on the axis where everyone is undeniable does not move you.

I was Head of Technology HR at Credit Suisse. Then technology reward at UBS, during the integration, running the full technology reward cycle across a function of 24,000 people. I sat in the calibration meetings where these sets were drawn and these rankings argued. I did not own those decisions and I did not decide who went up. I advised, and I watched how it was really settled, which is a different and more useful thing to know.

What another year of doing it the intuitive way costs

These are the four patterns that show up most often, and all four are the behaviour of a conscientious person.

  • You work harder on the axis that is already saturated. The response to being passed over is almost always more delivery. It is the one input with no remaining effect, and it costs you the year you needed for the inputs that do.
  • You write yourself out of your own record. Saying you contributed to something you actually led is not modesty. It is a factual error that you have introduced into your own file, and it is read by people who were not there and have no way of correcting it.
  • Your visibility runs through one person. This is the finding people find hardest to hear, and it is easy to check on yourself. Go through a year of your own entries and count how many were ever seen by anyone senior. Then count how many of those involved the same individual. If your entire profile depends on one relationship, it is one reorganisation away from nothing.
  • You will not call a closed path closed. There are two ways to get this wrong. Giving up on something still genuinely open is the one people fear. Refusing to accept that a path has actually closed is the one that happens, and it costs years rather than months, because nothing about it feels like a decision.

What is in the course

It opens with an assessment, because the honest answer to whether this is worth another year has to come before any work on how to win it. Six questions, three possible readings, and they are written out in full so you can run it yourself in ten minutes.

First

The Path Assessment

Whether the route to the next level where you are is open, conditional, or closed. Conditional is the most common answer and the most useful, because it names the specific condition rather than leaving you working on everything at once.

A closed reading is the course doing the one thing nobody around you will do, and it routes you somewhere better.

Step one

The Runway

The months before the decision, which is the only period where anything you do still changes the outcome. How the cycle in your organisation actually runs and when the real decisions get taken, which is rarely when the calendar says.

Who needs to be able to speak about you when you are not there, and what they need to have seen. Then the evidence habit itself: four fields, fifteen minutes, once a week, which is the single highest-return thing in the course and the one most people skip.

Step two

The Ask and the Terms

An internal promotion is the worst-paid way to move up a level. The organisation knows your current number, knows you are unlikely to leave over a percentage, and knows that after a long runway the offer arrives feeling like a finish line rather than an opening position.

So: the level, the title and the package as three separate things. Where your leverage actually sits, inside and outside. And the difference between a title and the mandate that is supposed to come with it, which is worth establishing before you accept rather than after.

A title without the mandate is a holding pattern with better stationery. The terms module exists because this is the most common bad outcome at senior level, and it is entirely avoidable by asking two questions at the right moment.

Who this is not for

Three people, and for two of them there is a better answer.

  • You already know the path is closed. If the honest answer is that it is not going to happen where you are, this is the wrong course and it will tell you so in the first ten minutes. Inside the Exit is the one for leaving on your own terms.
  • You are looking outside already. Positioning yourself for an external move is a different mechanism with a different audience. Your Next Move is built for that.
  • You want this to be about fairness. A good deal of what is in here will read as cynical if you are hoping to be told the system rewards merit cleanly. It mostly rewards merit that somebody in the room can describe. That is a narrower claim, and working with it is more useful than being angry about it, but it is not a comfortable read.

Where the line is

Promotion criteria, cycle timing and calibration practice vary by organisation, by function and by country. This course helps you read your own system and ask better questions inside it. It is not a description of how your employer works, and it does not tell you what you are entitled to.

I am a chartered management accountant. I am not a lawyer, I am not a tax adviser and I am not a financial adviser. Where a question turns on your contract, your equity or your immigration status, the course says so and tells you to take it to somebody qualified in your jurisdiction.

One thing the course is firm about throughout. Watch the pattern, and never build a case about a colleague. It is bad practice, it is usually visible, and in a calibration room it damages the person making it rather than the person it is about.

CHF 395 · opening soon

Self-paced and yours to keep, once it is live. The assessment comes first, and if it tells you the path is closed you will have got your money's worth in the first ten minutes, which is an odd thing to advertise and a true one.

Opening soon

While you wait, sign up to the newsletter and I will tell you the day it opens.

If it is one conversation rather than a cycle. Somebody has offered you the step up and you need to decide, or you have one meeting coming and want to get it right. A Decision Call is CHF 550 for sixty minutes on that one situation, with written observations afterwards. Take the hour rather than the course.