Self-paced · CHF 295

Build your own AI workforce

You left a company and every function in it stayed behind. Finance, marketing, the assistant, the IT desk. This is how you take the admin they used to carry off your own desk, without hiring anybody.

Five modules to set it up properly. Then copy one of my eight working scenarios, or build your own. No coding, and you never edit a file.

Self-paced, yours to keep, updates included. CHF 295 comes off a Studio seat if you go on to it.

Start it, CHF 295 See what is included

The problem nobody warns you about

Three months into your own practice, what eats the week is not strategy. It is Tuesday afternoon working out what to put on an invoice, and Thursday rewriting an email you have written forty times.

None of that is the work people pay you for. All of it used to be somebody else's job.

That is why a solo practice used to cap out at the founder's own hours. Everything you took back came out of the same day you were going to use to earn.

I ran technology reward at UBS and was Head of Technology HR at Credit Suisse before that. I had a team, a finance function and an assistant. Then I did not. Nothing in sixteen years of banking prepared me for the fact that the constraint on my own practice would turn out to be admin. This course is the workforce I built to fix that, and I run my practice on it every day.

What it costs to leave this

Not dramatic. That is the problem with it.

Hours a week, quietly

Invoicing, chasing, filing, reformatting, looking up the thing you already looked up. It never appears as a crisis, which is why it never gets fixed.

A ceiling you cannot see

You can only take on what your own hours allow. The obvious answer is to hire, and hiring is a payroll, a manager's job, and the thing you just left.

The work getting worse

Not the client work. Everything around it. The follow-up that goes out two days late, the proposal that is slightly different every time, the thing you meant to check.

Starting again every month

Open a chat window, explain yourself, get an answer. Next month you explain yourself again. Nothing accumulates.

The difference between a novelty and a function is not how clever it is. It is whether it gets better.

What is included

Everything below, for CHF 295, yours to keep.

Five set-up modules, step by step. Claude Code installed, your two files written, your connectors working, the safety gates in place.
Eight working scenarios from my own practice, ready to copy. You paste them in, fill in the square brackets, and they run on your own material.
A route to build your own: one agent and one skill, for a job you actually did last week.
The starter pack: the file templates and the settings that carry the gates, so you copy rather than start from a blank page.
The reference library: how to make it tell you when it is guessing, what to do when something will not install or connect, how to ask when you are stuck, and what to do if your work is regulated.
Bonus: my whole workforce, role by role. Thirty-three roles, what each one does, and which are worth stealing.
Updates included. When the tools underneath move, the course moves with them.

Start it, CHF 295

How it works

Five modules everybody does, in order. Then you choose your route.

Module 1

Set up

Claude Code open and answering, your folder, the starter pack, and your first connection. Seven short steps.

Module 2

Agents think, skills regulate

The one distinction everything rests on, and the test you will use for every job: is it a judgement or a procedure?

Module 3

The Chief of Staff and your two files

What your business is, and how it behaves. The one role you work with, and the two pages it reads before it does anything.

Module 4

Wrap, and the one chat

The module that makes it get better instead of starting again. It is why the workforce improves instead of resetting.

Module 5

The gates

What may never send, post, publish or charge without you. Enforced, not promised.

Then choose your route

Route 1

Build by scenario: copy one of mine

Start with the one that would have saved you time last week. Run it by hand until you trust it, then the next one.

Call prep. One screen on the person you are about to meet, ready before you join.
Call follow-up. The recap email, the agreed next steps, and the summary filed to the client's record.
Person research. Who they are, what changed for them recently, and one specific reason to get in touch.
Client check-ins. Who has gone quiet, who is owed something, who is ready for your next offer.
Morning planner. Three things to do today, and one of them is the thing you keep avoiding.
Offer critic. Attacks your offer the way a sceptical buyer would, before it reaches a page or a call.
Decision log. Writes down what you decided and why, and finds everything the decision just made wrong.
Fact checker. Checks the claims about you against the facts you have given it, before anything goes out.

Route 2

Build your own

Pick a job you did last week. Split it into the judgement and the procedure, then build one agent and one skill for it, with an answer you can check.

You can do both. The second build is usually the better one, because by then you know what your practice actually needs.

You do not need to be technical, and this is why

You might expect that maintaining this means opening files and editing them. It does not. You never open a file.

When something behaves in a way I do not want, I say so and ask for the role responsible to be updated. It knows how it is put together, so it finds the right instruction. Sometimes the answer is that a new role is needed, and it tells me.

And it is instructed to notice on its own. While we work, it watches for where an instruction is missing, where it assumed something it should not have, and where a guardrail is needed. Most updates are proposed rather than requested.

It is a conversation you have already had with everybody who has ever worked for you.

Where it leads

The Studio

Twelve weeks live with me, building the whole practice: the offer, the funnel and this workforce. The CHF 295 you pay here comes off your seat, on top of the CHF 500 from What should I sell? if you did that too. If you are already in the Studio, this course is included.

See the Studio

Want me alongside you?

AI Workforce Foundations is two 45 minute sessions with me, two weeks apart, with this course included. CHF 995.

See AI Workforce Foundations

This is for you if

You run your own practice, or are about to, and the admin is already eating the week.
You have tried AI chat and found yourself explaining the same things again and again.
You would rather learn it properly once than pay somebody to set it up and stay dependent on them.

This is not for you if

You want it built for you. The value is in the instructions you give about your own business, which is exactly the part nobody can write for you.
You want an AI strategy for a team. This is for one person running their own business, and every part of the method assumes nobody else has to agree.
You do not know yet what you sell. There is nothing for a workforce to do until you do. Start with What should I sell?

Two things to be straight about

There is no support included, and that is deliberate. If you get stuck, the first thing to ask is the thing you just built, and the course shows you how to ask it properly. There is a reference page for the failures that actually happen. If you want a person, that is AI Workforce Foundations or a Decision Call.

You need a paid Claude plan, any tier, and a computer to build it on. That cost is not included.

Questions

I am not technical. Will I get stuck? You talk to it in plain English, and you never open a file. When something will not install or connect, the reference page covers the failures that actually happen.
Is this the same as the free masterclass? No. The masterclass shows where AI can help. This is where you set it up and build it.
What else will I pay for? A paid Claude plan, any tier. Nothing else.
Should I do What should I sell? first? If you do not yet know what you sell, yes. A workforce needs a practice to run. What should I sell?
I might join the Studio later. Is this wasted? No. The CHF 295 comes off your seat, and it stacks with the CHF 500 from What should I sell?. The course is the library Studio members use.
How long does it take? It depends how quickly you move. Roughly a couple of hours to get set up, and it is yours to come back to.

Where the line is

Module 1 asks you to decide what you are willing to connect and what you are not, and it will not make that decision for you. Connecting bank records, client files or contracts means that data is being processed by a third party. Nothing here is legal advice or data protection advice. If your work is regulated, or you hold personal data belonging to other people, take advice before you connect anything, and run the whole course on your own material until you have.

CHF 295

Five set-up modules, eight scenarios, your own build, the starter pack and the reference library. Self-paced, yours to keep, updates included. It comes off a Studio seat if you go on to it.

Start the five modules today