Building the practice
What can a corporate leader sell as a solo advisor?
The short answer. You sell a problem you have already solved, for a person who has that problem now. Not your job title, not your function, and not "strategy". The fastest way to find it is to look at what other people brought to you.
Why "what I did at work" is the wrong place to start
A title describes where you sat. A buyer does not hire a Head of anything. They hire someone who has dealt with the thing keeping them awake. Two people with the same title can be worth very different amounts to the same buyer, depending on which problems they actually solved.
Start with what people brought to you
Write down the last few problems colleagues, clients or your own manager brought to you because you were the one who could solve them. Not the ones you were assigned. The ones people walked over with.
That list is closer to an offer than anything on your CV, because other people already voted on it.
Make it specific enough to say out loud
Finish one sentence: I help [who] with [what problem]. If "who" is a sector, it is still too wide. Name the situation instead: the moment they are in, and what it is costing them.
AI will not decide this for you. Ask it, and the answer comes back as a sector. The choice of who your practice is for is yours.
Test it before you build anything
You do not need a logo, a website or a company to find out if someone would pay. You need a few conversations with people who might have the problem. Describe the situation, not your service, and listen for whether they lean in or politely nod.
If you want a structured way to do the first pass, my free diagnostic, What would people pay me for?, takes ten minutes and five questions, and builds its answer out of things that have already happened to you.
When you have an idea but are not sure it will sell
That is a different question, and it is the one What should I sell? is built for: three sessions to find the idea, test it with people who might pay for it, and lock in who it is for.
Before you sell anything
If you are still employed, read your employment contract first, and ask an employment lawyer if a clause is unclear.
Questions people ask
What can a corporate leader sell as a solo advisor?
A problem you have already solved, for a specific person who has it now. Look at what colleagues brought to you because you were the one who could fix it, not at your job title.
Do I need a niche?
You need to be specific enough to finish the sentence "I help [who] with [what problem]". A sector alone is usually too wide. Name the situation they are in.
How do I know if anyone would pay for it?
Ask. A few conversations with people who might have the problem will tell you more than another month of preparing. Describe the situation and listen for whether they lean in.
Can AI choose my offer for me?
No. AI can help you draft and test wording once you have decided who it is for, but the decision about who your practice serves has to come from you.
Notes on Corporate to Solo
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