Before
Senior Sales Professional
Responsible for enterprise sales across EMEA. Managed key accounts and client relationships. Led cross-functional teams to deliver commercial outcomes.
Your experience, clearly articulated
Most senior professionals know what they have done. Few have written it in a way that makes a hiring manager stop reading and pay attention. This is the exercise that changes that.
What is this for?
You are describing what you were called, not what you delivered.
Inside your organisation, your title carries context. Your colleagues know what your role actually means. Nobody needs to explain it.
The moment you step outside, that context disappears. A recruiter reads your headline and files you in the wrong category. A hiring manager skims your CV and does not immediately see the scale of what you have done. You are invisible, not because your track record is weak but because you have written it in a language only your previous employer can read.
This is not a CV problem. It is a translation problem.
Before & After
The same career. Written differently.
A client came in with 12 years at a major technology company, a EUR 40 million revenue target, and C-suite relationships built over years on the most complex account in her sector. Her LinkedIn headline read: Senior Technology Sales Professional.
Here is what changed.
After
Enterprise Sales Leader | Energy & Infrastructure | Frankfurt
12 years selling complex solutions into demanding accounts in the German energy sector. EUR 40m revenue target. C-suite relationships through major industry restructuring. Commercial outcomes across multi-year programmes.
The profile she came in with described duties. The profile she left with described outcomes. The career did not change. The translation did.
Six outputs, ready to use
Your profile is generated from your answers and sent to your inbox. Everything below is included.
Positioning statement
One sentence that captures what makes you distinctive. Built from your actual evidence.
Proof points
Five specific achievements with scale, outcome, and numbers, ready for your CV and interviews.
CV profile paragraph
Three to four sentences, third person, evidence-led. Ready to paste at the top of your CV.
LinkedIn headline options
Three versions. Role-led, outcome-led, and an unexpected angle. All specific, all under 15 words.
Role archetypes
Three roles matched to your actual background, with a sentence on why each is credible.
Honest gap analysis
The tensions or contradictions in your candidacy worth addressing before you go to market.
How it works
Three steps.
- Access the tool.
- Work through 17 questions. Set aside 30 minutes without interruption. The quality of your profile depends entirely on the specificity of your answers.
- Receive your profile by email. Your positioning profile arrives in your inbox. Six outputs, ready to use immediately in your CV, LinkedIn, and interviews.
The exercise is half the value. Most senior professionals have never sat down and answered these questions in writing. Writing forces a different kind of clarity than knowing the answer in your head. The profile is what comes out. The thinking is what stays.
Your profile is waiting to be written clearly
Seventeen questions. Thirty to sixty minutes. Everything you need to go to market with your positioning right.
Generated using AI from your answers. Your responses are not stored. If you want to work through the profile with an advisor, a Decision Call is the next step.